Planet of the Apes and its characters are © by Twentieth Century Fox Film Corp. including the renditions made by Madefire and the artists represented in this article. The name “Planet of the Apes” is a registered trademark of Twentieth Century Fox Film Corp.
In 2016, Madefire, 20th Century Fox and DeviantArt partnered for a brand activation in anticipation for the release of War for the Planet of the Apes.
Madefire was tasked with creating a framing device and prompts which would be given to the DeviantArt creative community, inspiring them to engage with the Planet of the Apes characters and mythology for their own creations. Participants would receive badges as virtual rewards for weekly challenges coinciding with the release of five Madefire produced Motion Books adding original stories to the world of Planet of the Apes.
I acted as Editor for the five Motion Books releases, including:
My tasks on the project included: developing initial story pitches, hiring writers and artists, supervising the final production of the Motion Books, and acting as a liaison between Madefire and 20th Century Fox, with whom I would meet with daily to ensure continuity between our POTA stories and the franchise as a whole.
The Motion Book Series and Fan Art Challenges reached over 250,000 DeviantArt users and creators.